October 2021 EDG Lunch and Learn
The Entrepreneurial Development Group is proud to announce the October Lunch and Learn will be presented by Kristy Lowery of Digital Tulip. Learn more below:
How to boost revenues by capturing patients/customers along their digital journey” – How to get found
DESCRIPTION:
Amplify your marketing strategy, drive discoverability and deliver verified answers about your brand(s) to people who are searching.
LEARNING OBJECTIVES:
Importance of having accurate information everywhere online.
Case Study: Demonstrates the ROI value of increased visibility or discoverability of a 13 hospital health system (hospitals, clinics and providers) and also a restaurant.
How to maximize the online data and searchability for your brands to compete for business in more places/digital channels.
It’s important to understand how online brand presence and running digital marketing campaigns are different, but they all fall into “digital marketing” (the discussions above are about online brand presence)
PRESENTER:
Kristy Lowery
Owner · Digital Strategy Specialist
Kristy Lowery, founder and chief strategist behind Digital Tulip, has elevated hundreds of businesses and their growth and profit margins with digital marketing services. Her knowledge, skill and strategic approach define Kristy as one of the most knowledgeable digital marketing minds in the country as she interfaces with national clients and other media professionals. Kristy’s career began with print media sales, then lead to digital sales directorship where she won multiple awards and lead her television station sales team to outperform many others. During her time with traditional media, Kristy laid the foundation for the niche market development and creation of Digital Tulip, a full service digital marketing agency. As a consultant, trainer, speaker and educator to many corporate teams, Kristy has built digital divisions from the ground up for multiple media companies that now generate millions of dollars in gross sales. Kristy’s expertise spans all aspects of digital marketing strategies in social media marketing, search engine marketing, website development and branding. Digital Tulip has worked with 30+ medical specialties, 10+ hospitals nationally and numerous local small businesses, quickly building a reputation for results. A hospital CEO recently referred to her as their “secret weapon.” Kristy graduated from Western Kentucky University as a four-year letter swim scholarship athlete and continued to earn her MBA. She currently resides in Lexington with her husband and two children.
